Stretch marks or striae (singular stria), as
they are called in dermatology, are a form of scarring on the skin
with an off-color hue. They are caused by tearing of the dermis,
and over time can diminish but not disappear
completely.
Stretch marks are often
the result of the rapid stretching of the skin associated with
rapid growth (common in puberty) or weight gain (e.g. pregnancy or
muscle building) or in some cases, severe pulling force on skin
that overcomes the dermis's elasticity. Stretch marks may also be
influenced by hormonal changes associated with puberty, pregnancy,
muscle building, hormone replacement therapy for transsexuals, etc.
Medical terminology for these kinds of markings includes striae
atrophicae, vergetures, stria distensae, striae cutis distensae,
striae gravidarum (in cases where it is caused by pregnancy),
lineae atrophicae, striae distensae, linea albicante, or simply
striae. (Via Wikipedia)

They first appear as
reddish or purple lines, but tend to gradually fade to a lighter
range. The affected areas appear empty and are soft to the
touch.
A surgical procedure for removing lower
abdominal stretch marks is the tummy tuck, which removes the skin
below the navel where stretch marks frequently
occur.
Time – Stretch marks, like all
types of scarring fade over time.
Tanning – Go sunbathing! Tanning
can diminish and even eliminate minor stretch marks. Be sure to use
sun screen.
This stretch marks treatment involves the use of a
motorized machine and was developed in France several years ago.
The machine uses rollers and gentle suction to deeply massage the
areas affected by stretch marks. The purpose of this process is
to: